The unfortunate reality is that most product failures are not due to bad technology, but to a lack of market need. This leads to:
Wasted Capital
Millions of dollars in engineering salaries, marketing spend, and resources are burned on a product that fails to gain traction.
Internal Echo Chambers
Your team is brilliant, but their feedback is inherently biased. You need an objective, external perspective.
Costly Misdirection
The biggest cost isn't just the money spent; it's the opportunity cost of what your team could have been building instead.
Damaged Morale
A failed launch can be devastating for team morale and a serious career risk for its leaders.
Without direct, unbiased market intelligence, you aren't launching a product; you're launching a guess.
Hypothesis & Profile Definition
We start by working with you to crystallize your core assumptions (e.g., "We believe VPs of Sales struggle with X"). We then define the exact decision-maker whose opinion matters most.
Expert Identification & Outreach
Our team identifies and builds a list of perfect-fit leaders in your target industry. Using a carefully crafted, non-salesy approach, we reach out on your behalf to request a brief "expert review" call, appealing to their expertise.
Unbiased Expert Interviews
Our trained researchers conduct structured 15-20 minute interviews. We ask open-ended questions designed to uncover unfiltered truths about their daily challenges and their genuine reaction to your concept.
Synthesis & The Intelligence Report
We analyze and synthesize the findings from all interviews into a strategic report. We don't just give you raw notes; we identify key themes, direct quotes, and patterns that validate or invalidate your hypotheses.
For the Venture-Backed Startup
The Challenge
You've just raised a $5M seed round. Before you hire 10 engineers, you need to be certain your product vision is aimed at the market's most urgent and expensive problem.
The Validation
We secure calls with 15 target VPs. You discover that your core feature is only a "nice-to-have," but a secondary feature solves a massive pain point. You pivot your roadmap, saving millions and dramatically increasing your odds of success.
The Challenge
Your corporation wants to invest an eight-figure sum to enter a new market. A failure would be a costly public setback.
The Validation
We conduct interviews with 20 leaders at target companies. The feedback confirms a huge market need but reveals a critical integration they require for adoption. Your launch is now de-risked and includes the one feature that will guarantee early wins.
